Press release from Salomon

Brand pledges to offset the travel carbon footprint of its international athletes by 2022 and reduce its athlete-related travel carbon footprint by 30% by 2025

ANNECY, FRANCE—Salomon, the outdoor sports brand headquartered in the French Alps since 1947, today announced new sustainability goals centered around its sports marketing efforts. Long known for its collaborations with mountain athletes and its connection to local sports communities, the company is committing to improve the carbon footprint of its in-person events and reduce the environmental impact of its athletes and ambassadors. Many of the actions included in this new sustainable sports marketing charter have already been implemented and the company has formed a list of related sustainability goals to meet by 2025.

This two-pronged approach around events and athletes will begin with sustainability studies of existing in-person events, which will allow organizers to set specific goals around gatherings such as Golden Trail Series races, the Salomon freeski team’s annual Mountain Collective, and community events like the Salomon Mountain Academy on Snow. In addition to these “owned” brand events, Salomon will also onboard the hundreds of Salomon-supported community events worldwide on this journey to a more sustainable sports marketing program. “One of Salomon’s strengths is its genuine connection to a loyal base of outdoor enthusiasts who practice our sports and share our love for nature,” said Bruno Laroque, Salomon’s Manager of Global Sports and Community Marketing. “That’s why, in addition to our ‘owned’ gatherings, we are taking measures to support the local communities who stage Salomon-sponsored events around the globe. The event parameters we set will influence what we commit to as community event organizers and what we support as event sponsors.”

Credit.MartinaValmassoi. DSC6745DolomythsSkyRace.jpg.cq5dam.web.5304.7952 copy

Salomon is also committing to reduce the collective carbon footprint of its international athlete team by 30 percent by 2025. Beginning in 2022, the company will also offset the global carbon footprint of its international athlete team. Currently, the sports marketing and sustainability teams at Salomon are measuring the individual carbon footprint of each international athlete and will work with each of them to lessen their impact. Part of that effort will involve Salomon athletes agreeing to participate in more local events to reduce their travel and sign a contract that allows the company to measure their individual carbon footprint and reduce it wherever possible. Additionally, athletes will be asked to adjust the amount of equipment they use to their minimum needs and

repair that gear whenever possible. “Salomon athletes have always pushed their sports in new directions and, when it comes to sustainability, many of them have been instrumental to the overall commitments the brand has made in recent years,” said Laroque. “They have reduced their personal carbon footprints by altering their means of transportation and even dedicated their time to educating the next generation on climate issues. It makes perfect sense for us to partner with them so that we are all being more mindful of the environment in the work we do together.”

EMELIE FORSBERG TO ASSIST WITH NEW SUSTAINABLE SPORTS MARKETING CHARTER

emelie gardening sus4

Using her years of experience as a Salomon trail running athlete and mountain adventurer, Emelie Forsberg will play a lead role in helping the brand build this sports marketing charter. She will liaise with the international athlete team and connect with the outdoor community as an advocate for the program, which shares many of her values. “Salomon has been working on its Play-Minded sustainability program for a couple of years now and I have been part of it from an athlete point of view,” said Forsberg, who organized the Tromsø Skyrace beginning in 2014 with an emphasis on minimizing the environmental impact. “In recent years, I’ve seen a number of athletes planning their travel schedules to reduce their impact, which is their way of making a difference. We know that big changes must come from above, but when we start asking what we can do to reduce our impact, that grassroots-level thinking inspires big changes from higher up, so I’m looking forward to evolving my role with Salomon in this area.”

Together with her partner, Salomon mountain athlete Kilian Jornet, Forsberg has dedicated more time to this cause in recent years. The couple live on a small farm in Norway, growing their own vegetables and advocating for sustainable sports practices. In fact, the Kilian Jornet Foundation’s “Friendly Outdoor Pledge”—which calls on athletes, organizers, equipment manufacturers and federations to commit to making outdoor sports more sustainable—helped shape Salomon’s efforts around more sustainable sports marketing initiatives.

“We are committed to promoting sustainable sport development through protecting our playground, as well as supporting our athletes and players towards a responsible sports practice and lifestyle,” said Marie-Laure Piednoir, Salomon’s Sustainability Program Manager. “We are convinced that, beyond working towards limiting our impact in our own operations and activities, we have an even stronger responsibility and can have an even stronger impact towards changing practices by promoting this sports marketing charter. Perhaps the most encouraging aspect of these efforts is that we have the full support of our athletes, who are already showing us

the way in many of these areas.”

COMMUNITY EVENT COMMITMENTS

In addition to choosing partners that share these environmental values, Salomon intends to realize the following event-related sustainability goals by 2025 and to support the events it sponsors in achieving them:

· Water protection by avoiding overconsumption and pollution

· Clean energy sourcing by switching, wherever possible, to renewable energy

· Responsible sourcing through re-usable and sustainable event materials (such as marking flags and banners)

· Creating responsible race packs by sourcing eco-friendly, local, fair and offering the opportunity to refuse the pack in lieu of a donation to an environmental cause paid by Salomon

· Waste management through re-use, recycling and reduction

· Banning plastics such as bags, trophies, gifts, bottles and glasses

· Responsible catering through the sourcing of local, seasonal and organic food with a vegan option

· Optimizing event transportation by offering low-carbon transportation and promoting soft mobility

· Communicating responsibly by banning helicopters for filming and the promotion of events

· Offsetting event carbon emissions and offering a travel carbon-offset option for participants during their ticket purchase

· Protecting natural habitats through environmental assessment, preservation work and controlling the impact of participants through crowd-size moderation (using start waves at races and through environmental protection education during races)

· Identifying a sustainability manager for each event and briefing volunteers on the event’s sustainability

· Promoting diversity and inclusion by supporting equal treatment and balanced split of women and men in races, by training race directors on diversity and inclusion, and by promoting diversity and inclusion among race staff and promoting the accessibility of events

· Engaging in dialogue with international federations and series organizers to optimize race calendars

ATHLETE-RELATED COMMITMENTS

Also by 2025, Salomon is committed to achieving the following actions related to its international athlete team:

· Measuring the individual travel carbon footprint of each international athlete

· Reducing by 30% the collective travel carbon footprint of its international athletes by adapting professional travel plans to reduce impact, such as favoring longer stays to multiply activations when travelling long distances

· Offsetting the collective travel carbon footprint of its international athlete team by 2022

· Encouraging greater participation in key local events near brand epi-centers

· Reducing the amount of equipment used by each athlete by estimating needs, re-using and donating used gear to other athletes, and refusing a racer pack unless it’s needed

· Caring and repairing athlete equipment

· Protecting the environment by doing no harm to natural sites during sports practice (no waste, no degradation)

· Promoting an environmentally friendly lifestyle by adopting ecological habits as much as possible

· Raising awareness by sharing, on a regular basis, theirs and Salomon’s efforts towards reducing environmental impact

· Supporting communities in the effort to limit their environmental impact

· Creating a diverse team of athletes across gender and nationality

· Supporting women athletes in their career goals and being advocates for women’s empowerment through sports

“In the immediate future, we will be working with the organizers of Salomon-sponsored events globally to measure and reduce their carbon footprint,” said Piednoir. “Currently, we are measuring and working to reduce the carbon footprints of our international athletes, which will continue throughout the year. It’s important to remember that while many of these efforts have already begun, these are long-term goals that will continue on past 2025.”

  • 1
  • 2
  • 3
Prev Next

Kailas Fuga Air II Vest Pack 8L

Kailas Fuga Air II Vest Pack 8L

Written by Neil Bryant for the URC On receiving an email from Kailas asking if I could test and review some of their gear, I’ll admit that I had to go...

Read more

Montane Gecko Ultra V+

Montane Gecko Ultra V+

Written by Neil Bryant for the URC When I first saw pictures of the new vest from Montane I was excited! The Gecko Ultra V+ is incomparable to Montanes other vest packs which...

Read more

Montane Gecko VP+ Race Vest

Montane Gecko VP+ Race Vest

Written by Neil Bryant for the URC Just over three years ago, I reviewed the first vest from Montane under the name, Gecko. It was a simple clean and well thought...

Read more

Salomon Sense Pro 5 Vest

Salomon Sense Pro 5 Vest

Written by Neil Bryant for the URC My first vest was a Salomon and I believe one of the first running vest style packs on the market. This was around a...

Read more

inov-8 Race Ultra Pro 2in1 Vest

inov-8 Race Ultra Pro 2in1 Vest

Written by Neil Bryant for the URC Vest with 10 litre pocket clipped in place on the rear As mentioned previously in other reviews, I have been a Salomon vest user, and...

Read more

Montane VIA Gecko Vest

Montane VIA Gecko Vest

Written by Neil Bryant for the URC I feel very lucky to have got my hands on a Gecko race vest courtesy of Montane. My only previous experience with Montane vests...

Read more

Ultimate Direction Scott Jurek Endure Be…

Ultimate Direction Scott Jurek Endure Belt

Written by Kurt Dusterhoff - http://cotswoldrunning.blogspot.co.uk We bought an Ultimate Direction Scott Jurek Endure Belt from the Ultramarathon Running Store to trial.  It looked good –lightweight and minimalist, so I decided...

Read more

Inov-8 RACE ULTRA 0.25 Soft Flask Handhe…

Inov-8 RACE ULTRA 0.25 Soft Flask Handheld

Written by Kurt Dusterhoff - http://cotswoldrunning.blogspot.co.uk After a few difficult races in the heat, I'm really looking for a good warm-weather alternative to my Salomon race vest.  I love its soft flask...

Read more

Osprey Talon 6 waist pack

Osprey Talon 6 waist pack

Written by Michelle Day - http://ifbristol.blogspot.co.uk/ My mate Liz talked me into the GUCR (Grand Union Canal Race). I know, it didn't really take much as after doing a few multi-day...

Read more

Inov-8 Race Ultra 10 Vest Pack

Inov-8 Race Ultra 10 Vest Pack

Written by Paul Ali - http://ultraavon.com I had the opportunity to trial the new Inov-8 Race Vest 10 and my first impressions are detailed below. Inov8 released the Race Ultra vest about...

Read more

Review of The Ultimate Direction PB Adve…

Review of The Ultimate Direction PB Adventure Vest 2.0

Written by Giles Thurston - http://ultrarun.in With some longer running adventures coming up next year I decided I needed to invest in a larger running vest. My current vest is the...

Read more

Aarn Marathon Magic Backpack

Written by Andrew Burton - http://www.mountain-lite.co.uk I first came across the idea of using an Aarn pack whilst I was putting in back to back 45 mile days on the pennine...

Read more

Salomon S-Lab Sense Set

Salomon S-Lab Sense Set

Written by Matt Green - http://www.everywherewithoutdelay.com Kit just seems to get lighter and lighter, every time I think things can't possibly get any better, they do! The vest style of...

Read more

Ultimate Direction Fastpack 20

Ultimate Direction Fastpack 20

Written by Tim Lambert - http://fromsofatoultra.com Photo: Ultimate Direction In many respects, I am no Anton Krupicka or Jared Campbell. I am not a racer, I am a plodder, but more importantly...

Read more

Salomon Advanced S-Lab Advanced Skin 12 …

Salomon Advanced S-Lab Advanced Skin 12 - James Kassapian

Written by James Kassapian - http://2015mds.blogspot.fr Good points no blisters comfortable survives the washing machine lost of room  incredibly comfy sensible layout adjustable fit Bad points water bladder needs replacing water gets warm bad zip ties pole secures are complicated and ended up...

Read more

Orange Mud HydraQuiver Vest Pack 2 Revie…

Orange Mud HydraQuiver Vest Pack 2 Review

Written by Ben Pangie - http://runninglifebetween.wordpress.com/ Some months ago, before it was warm enough to wear shorts, I purchased the Orange Mud HydraQuiver. I had tried it before, so I was ready for...

Read more

Review: Salomon S-Lab Advanced Skin M Be…

Review: Salomon S-Lab Advanced Skin M Belt Set

Written by Matt Green - http://www.everywherewithoutdelay.com/ New for the Spring 2014 range of Salomon trail running kit was the S-Lab Advanced Skin M Belt Set. Waist belts have the tricky job of...

Read more

Inov8 Ultra Race Vest

Inov8 Ultra Race Vest

Written by Kate Allen When I entered my first Ultra race I quickly realised the importance of having some sort of pack to carry all the essential items needed to get...

Read more